Dying Light Devs Launch “#DrinkRightDyingLight” and “DrinkForDLC” Campaigns

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Techland, the developers of Dying Light, took a shot at Bungie’s Destiny/Redbull partnership earlier this weekend while generating some interest for their own game by asking players to tweet pictures of themselves drinking water with the hash tag “#DrinkRightDyingLight” to get free downloadable content.

The message went viral, and now Techland is backing it with a new hashtag that promises even more DLC depending on how many folks get on board.

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If you’ve got this game, a Twitter account, and like free stuff I suggest you get on board. I know I did.

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